The Provenance

Est. 1996 | The House of Noora

The Origin: The history of Madina Perfumery House is not merely a record of commerce, but a chronicle of olfactory heritage. Founded in 1996 by Ishraq Ahmed, the House was established to preserve a fading art: the creation of scent as a vessel for memory.
The Philosophy: In an era of industrial mass-production, our founder sought to return to the principles of the classic perfumers of the East—where fragrance was not a cosmetic accessory, but a spiritual garment. From the earliest distillations to the modern Universal Collection, our philosophy has remained immutable: a perfume must possess weight, history, and a soul.

The Name: Our name is a tether to the sacred. It reflects the tranquility of the sanctuary and the purity of intent. We do not manufacture scents; we curate atmospheres. Whether it is the arid silence of Horizon or the deep resonance of Obsidian, every vessel that leaves our House is a chapter in a larger story—one that began in 1996 and continues with you.

The Signature: Madina Perfumery House. Karachi.